"How we did thisTo better understand which social media platforms Americans use, Pew Research Center surveyed 5,022 U.S. adults from Feb. 5 to June 18, 2025. SSRS conducted this National Public Opinion Reference Survey (NPORS) for the Center using address-based sampling and a multimode protocol that included web, mail and phone. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race and ethnicity, education, and other categories."
"Everyone who took part in this survey is a member of the Center's American Trends Panel (ATP), a group of people recruited through national, random sampling of residential addresses who have agreed to take surveys regularly. This kind of recruitment gives nearly all U.S. adults a chance of selection. Interviews were conducted either online or by telephone with a live interviewer. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other factors."
A survey of 5,022 U.S. adults was conducted Feb. 5–June 18, 2025, using address-based sampling and a multimode protocol including web, mail and phone to give nearly all adults a chance of selection. The survey was weighted to represent the U.S. adult population by gender, race, ethnicity, education and other categories. A separate survey of 5,123 U.S. adults (Feb. 24–Mar. 2, 2025) used the American Trends Panel (ATP), recruited via national random sampling of residential addresses, with interviews online or by telephone. YouTube use is 84%; Facebook use is 71%.
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