The 'granny scam' has evolved with technology, specifically voice cloning, making it more prevalent and believable. Experts, like Pindrop's Rahul Sood, warn of the increasing risks not only to individuals but also to corporations facing impersonation and fraud in various forms. A new Consumer Reports study revealed that many voice-cloning products lack necessary safeguards, allowing easy cloning without user consent. Additionally, with over 845,000 imposter scams in the U.S. in 2024 alone, actions like the FCC's ban on AI-generated scam robocalls become crucial in protecting the public.
"The pace at which it's now happening and the believability of the voice has fundamentally changed," says Rahul Sood of Pindrop, highlighting the growing sophistication of scams.
A recent study from Consumer Reports found many leading voice-cloning tech products lack safeguards against fraud, allowing easy creation of cloned voices without consent.
With over 845,000 reported imposter scams in the U.S. in 2024, the impact of these scams is significant, affecting both individuals and the corporate sector.
The FCC has outlawed AI-generated voices in scam robocalls after instances of impersonation, such as a fake Biden voice to discourage voters.
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