Annabel Lewis, reflecting on her journey, noted how the name V V Rouleaux came about: 'We just did V V before it because it sounded good.' She emphasized the significance of 'rouleaux,' meaning rolls, tying it to the store's specialty of offering a variety of ribbons.
The shop, V V Rouleaux, is reminiscent of a notions store from 'Downton Abbey,' showcasing an array of colorful spools of ribbon and unique accessories like tassels and brooches.
Over the years, V V Rouleaux has provided ribbons to high-end brands like Burberry and Loewe, as well as for elaborate costumes in the popular Bridgerton series and Harry Potter films.
With a layout spanning 900 square feet over two levels in London’s Marylebone neighborhood, the store evokes a nostalgic charm while catering to modern design needs.
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