Being born a Bulgari carries an expectation akin to that of belonging to the Kennedy or Coppola families, with a legacy that is deeply rooted in the jewelry industry.
Giorgio Bulgari reflects on his family’s prestigious heritage, stating that while he felt obvious pressure to succeed, it was never overtly imposed upon him.
As a nod to his lineage, Giorgio has initiated his own jewelry line, Giorgio B, aiming to represent the storied history of the Bulgari name.
Giorgio’s recent partnership with Bergdorf Goodman marked a significant new chapter for his jewelry line, aligning his creations with the tastes of New York City.
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