Andrew Brodsky, a management professor and CEO, introduces the PING framework in his new book 'Ping: The Secrets of Successful Virtual Communication.' This framework offers five insights tailored for effective digital communication, addressing challenges posed by a lack of nonverbal cues. Brodsky emphasizes perspective-taking as a crucial element in virtual interactions, where misunderstandings arise more easily. By acknowledging that interactions can often feel disconnected, Brodsky provides strategies to foster better understanding and connection among virtual communicators.
When communicating virtually, there's a tendency to be more self-focused due to the lack of personal presence, leading to increased misinterpretations.
The PING framework emphasizes best practices for virtual communication, ensuring that misunderstandings are minimized despite the absence of nonverbal cues.
#virtual-communication #ping-framework #interpersonal-skills #digital-communication #management-psychology
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