""no-frills, direct-to-cam, low-editing""
""Most startups fail, and I think most media startups fail, too,""
""It's just constant, Monday through Sunday," "the internet's on, so you're on as well.""
Short-form, low-editing content has lowered barriers to entry and driven widespread influencer aspirations, with 57% of Gen Z and 41% of older peers wanting to become creators. Many creators must act as photographer, videographer, editor, and business manager while maintaining constant online presence. Only 12% of full-time creators earn more than $50,000 annually and 46% make under $1,000; three percent of part-time creators exceed $50,000 while 68% make under $1,000. The creator path resembles a risky startup model, producing financial instability, relentless work schedules, and personal pressures around curated appearance and authenticity.
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