The dot-com boom profoundly impacted the fashion retail industry, shaping consumer interactions with technology and in-store experiences. As retailers reflect on this evolution, Nikki Baird highlights the previous focus on high-touch experiences without the integration seen today. In 2000, challenges included limited technology for inventory visibility and concerns over customer data held primarily by store associates. Despite advancements, many issues, like effective inventory management and engaging store experiences, continue to challenge the industry 25 years later.
Retailers were very focused on trying to create high-touch, high-value in-store experiences, not unlike today. However, at that time there was no consideration for integrated experiences.
Inventory visibility was as much a challenge then as it is today, though with fewer tools available to address it. Retailers struggled with holdback strategies in fashion.
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