"The way Gen Z handles money often leaves their parents and grandparents puzzled. While older generations tend to lean on structured financial rules, Gen Z has been forced into an economy shaped by high living costs, digital disruption, and a very different set of values. This disconnect creates tension at the dinner table when younger adults explain why they're paying rent on an apartment instead of signing a mortgage plan."
"Platforms like TikTok and Instagram have convinced them that building a personal brand is a direct path to income. Influencer marketing reports highlight that Gen Z trusts and spends more with peers who showcase authenticity online than with traditional ads. This habit baffles older workers who spent years climbing company ladders. For Gen Z, being their own brand feels more stable because it grows with them, independent of one employer."
Gen Z manages money adaptively within an economy marked by high living costs, digital disruption, and shifting values, causing tension with older generations over choices like renting instead of buying homes. Many Gen Zers monetize personal brands early on platforms like TikTok and Instagram, treating identity as an asset via content, partnerships, or product lines. Gen Z trusts peer authenticity more than traditional ads. Side hustles are treated as essential income sources, including freelancing and reselling. According to Intuit's The Side Hustle Generation report, 66% of Gen Z and millennials have started or plan to start a side hustle, with 65% intending to continue in 2025.
Read at FODMAP Everyday
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