Suger is a new company focused on alleviating the complexities of listing Software-as-a-Service (SaaS) products on cloud marketplaces like AWS and Microsoft Azure. Founded by Jon Yoo and Chengjun Yuan, Suger automates the tedious tasks involved in managing multiple listings, allowing companies to scale their operations more effectively. With integrations that connect existing tools for billing and customer management, Suger aims to significantly improve marketplace sales. Since launching in late 2022, Suger has attracted over 200 clients and raised $15 million in funding, showcasing its potential in a growing market.
"We built a workflow so that we can orchestrate all these actions that these people do as a day-to-day job," Yoo told TechCrunch.
"Let's automate each part in the lifecycle of a transaction, like each node, so that we can help them transact at scale. That's really starting to play out."
"We look at our data and we see that our customers, on average, 3x their marketplace volume when they switch over to us from an in-house solution or a competitor product."
"Getting software listed on these marketplaces requires multiple engineers, and the overhead burden only increases as a company scales."
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