Putting the channel at the heart of the cloud marketplace economy
Briefly

The rise of cloud marketplaces, particularly AWS Marketplace, has made it easier for businesses to discover, purchase, and deploy software, streamlining the entire process.
Combined, the three cloud titans—AWS, Google, and Microsoft—controlled approximately $50 billion of the global cloud infrastructure services market, showcasing their significant dominance.
These platforms provide a seamless experience that eliminates lengthy procurement cycles, reduces overhead, and offers transparent pricing, ultimately translating to agility for enterprises.
The convenience of cloud marketplaces has transformed how businesses modernize their IT stacks, enabling quick adaptation to evolving market dynamics.
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