Introducing the HubSpot Agent CLI

Agents can run on HubSpot and also run HubSpot by acting effectively on a business’s behalf across different environments. AI Connectors already provide HubSpot context and actions in tools like Claude and ChatGPT. The HubSpot Agent CLI adds another infrastructure by bringing HubSpot data and intelligence into environments where GTM and ops teams build workflows, such as Codex, Claude Cowork, and Claude Code. It automates repetitive, bulk, and scheduled tasks by turning frequently asked questions and repeated chat tasks into automations that run before a user arrives. It is built on the same foundation as public APIs and an MCP server, designed to complement AI Connectors rather than replace them, with AI Connectors focused on human-in-the-loop work.

"Businesses aren't just sending employees into HubSpot to do work. They're sending agents. And those agents need to be able to act as effectively as possible on your behalf, wherever they're operating. That last part is important. An agent isn't always running in one place, on one infrastructure."

"With AI Connectors, HubSpot context and actions are already available in Claude, ChatGPT, and other environments where teams work. Now, we're adding another agent infrastructure: Command Line Interface (CLI)."

"The HubSpot Agent CLI brings HubSpot's data and intelligence into the environments where GTM and ops teams are composing their own workflows - Codex, Claude Cowork, and Claude Code - and allows agents to automate repetitive, bulk, and scheduled work. The simplest way to think about it: take the questions you've been asking or the tasks you've been completing repeatedly in chat, and automate them."

"It's built on the same foundation as our public APIs and MCP server that already power our AI Connectors - and it's designed to complement them, not replace them. AI Connectors are great for work where a human is in the loop, talking to an agent: questions, insights, conversations, campaign analytics. The Agent CLI can help agents accomplish those tasks, too, but it's particularly useful for the repetitive, bulk, and scheduled work that needs to run without a human in the loop."

Read at Hubspot