AWS stated the market investigation's narrow focus on cloud services does not contextualize the role of those services within the IT services market.
AWS told the CMA that it considers the competition between IT providers to be well-functioning and that cloud services meet the needs of customers both in the UK and globally in terms of pricing, innovation, product choice, variety, and quality.
The hyperscaler provided examples of customers moving from the cloud back to on-premises systems, noting also that building a data center requires significant effort and the fact that customers are doing so highlights the level of flexibility they have.
AWS explained that some customers may tend to predominantly use a single cloud provider, but can switch between cloud providers when they want to and negotiate contract terms effectively.
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