AWS asserts in its submission that the competitive threat posed by enterprises repatriating workloads to on-premise data centres is being overstated, which could influence regulatory findings.
AWS claims the CMA's inquiry lacks context, highlighting that on-premises services still play an essential role in the wider IT services market, urging for a broader perspective.
AWS counters the misconception that cloud customers never return to on-premise solutions, asserting that the current market environment provides customers with more options than ever.
AWS emphasizes that the capital investments required for switching data center providers have significantly decreased over the years, allowing more flexibility for customers.
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