AWS' new Custom Model Import feature in Bedrock allows organizations to import their in-house generative AI models as fully managed APIs, benefiting from the existing infrastructure and tools in Bedrock.
The majority of enterprises are refining their custom generative AI models before deployment, with infrastructure, including cloud compute, as a key hurdle - a gap AWS aims to bridge with Custom Model Import.
AWS allows customers to bring their proprietary generative AI models to Bedrock for fine-tuning and use with existing workflows, competing with Google's Vertex AI and Databricks in supporting custom models.
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