Design has become politicized in the US amid controversies over ads, logos and rebrands. An executive order created 'America by Design' and a National Design Studio with the aim of "improving our nation by design". The ND Studio already has a basic website and a logo compared to authoritarian Apple minimalism, while America by Design's logotype resembles a celebrity perfume brand. Joe Gebbia was appointed Chief Design Officer with a directive to make government services as satisfying as the Apple Store. The three-year project aims to improve usability, consistency and design quality across departments, but concrete details remain sparse. Only one concrete example mentioned is the tidying up of the 26,000
Spearheaded by a new National Design Studio, the project's aim is one of "improving our nation by design". But if Trump gets to stamp his own aesthetic taste on it, we should be worried. (Image credit: National Design Studio) The project's already being dubbed 'Make America Design Again' in the media, but the details on what America by Design and the National Design Studio (ND Studio) will do remain sparse.
Airbnb co-founder Joe Gebbia, one of those tech billionaires who quickly and mysteriously became MAGA converts last year, has been appointed as the US's first Chief Design Officer to helm the new ND Studio. He wrote on X that his directive is to "update today's government services to be as satisfying to use as the Apple Store: beautifully designed, great user experience, run on modern software."
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