"Centralisation offers control but creates silos and bottlenecks. This framework shows how decentralisation enables innovation to flow through shared values and standards. This article covers: The cost of centralised control The value of decentralised innovation The role of a shared nucleus in aligning innovation. Ten millennia of centralised innovation drove humanity's greatest leaps - from agriculture to space travel. But that same legacy has left us rather stuck, repeating the same mistakes."
"Organisations keep chasing one fix after another. First, they viewed UX as the Holy Grail, but only to mistake it for making things "look nice." Then came Product Design - the same story, but with a new title. Again, it's aesthetics over outcomes. Now it's AI. Leaders hope prompts will fix their broken systems. But we all know that real design is baked in, not bolted on."
Centralisation offers control but creates silos, bottlenecks, and slow adaptation. Decentralised innovation enables ideas to flow through shared values, standards, and a coordinating nucleus. Ten millennia of centralized systems produced major advances yet entrenched repeatable mistakes and dependence on single points of control. Organisations pursue cosmetic fixes—UX, Product Design, AI prompts—without addressing underlying systems thinking and design. Real design must be embedded into system architecture rather than applied as surface treatment. A dynamic, shared nucleus can align incentives, standards, and governance to allow distributed teams to innovate while maintaining coherence and interoperability.
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