"Episode 13 zeroes in on something every creative feels but rarely names clearly: that inner voice that pulls you toward a risky idea long before the data looks friendly. Host Radhika Singh calls it "that mysterious inner voice that guides our best work," the sensation when "data says one thing but something deeper says let's try something else instead." A new episode drops every week, and this one sits right at the intersection of intuition, taboo, and cultural change."
"Ti does not treat intuition as a vague vibe. It is the core of how she decides what to make. "Intuition is something that have guided me throughout my process," she says. Her first filter is simple: if a concept does not resonate deeply with her, it is unlikely to resonate with others. "If you follow your intuition to create something that resonates with you, there's a much higher chance that you'll resonate with somebody else.""
Ti Chang, Co-Founder and Chief Design Officer at CRAVE, builds design-led vibrators and "pleasure jewelry" that normalize female pleasure. She treats intuition as the core decision filter: concepts that deeply resonate with her are more likely to resonate with others. Early products include Duet, a crowdfunded USB-rechargeable vibrator, and necklaces that double as vibrators, examples of commercially risky ideas that created new product categories. Intuition is applied concretely, framed via Rick Rubin's The Creative Act, and balanced with rigor to form a practical playbook for pursuing taboo or culturally disruptive designs.
Read at Yanko Design - Modern Industrial Design News
Unable to calculate read time
Collection
[
|
...
]