"The most significant change in LABASAD's curriculum is on the Graphic Design course, encapsulating the institution's newfound approach, which is now split into three pathways: Online Master in Principles of Graphic Design, Online Master in Graphic and Digital Design, and Online Masters in Brand Design. Targeted at different levels, with Online Master in Principles of Graphic Design being aimed at more foundational levels and their Online Master in Brand Design for more strategy-led creatives, each pathway has its own distinct flavour of AI."
"For example, in their Online Master in Principles of Graphic Design, AI is encouraged in students' experimental endeavours, whilst Online Master in Brand Design favours the technology for strategic and market research. LABASAD's arguably avant-garde academic approach is already underway, and, although its adoption of AI is unwavering, it's also optimistic. Whilst its classes are remote, they are always conducted live by an in-industry practitioner, who's there both to impart"
LABASAD split its Graphic Design course into three distinct online master pathways: Principles of Graphic Design, Graphic and Digital Design, and Brand Design. Each pathway targets different skill levels, with Principles aimed at foundational learners and Brand Design aimed at strategy-led creatives. Each pathway integrates a distinct use of AI: experimentation encouraged in Foundations, strategic and market-research uses in Brand Design. Classes run remotely but live, taught by in-industry practitioners. Practitioners both teach skills and guide conscientious use of automation, positioning AI as a supporting, load-bearing tool rather than a replacement for human creativity.
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