In 2022, Sylvain Berneron began sketching a gold watch named Mirage, characterized by its asymmetric silhouette, requiring a 100% advance payment of 750,000 Swiss francs.
Berneron's design philosophy hinges on form following function, where he crafted a movement not restricted by traditional shapes, allowing the gears to dictate the case design.
Initially hoping to sell just 12 pieces of the Mirage at 55,000 Swiss francs each, demand surged, with the watch now selling for 61,000 francs and a waitlist until 2029.
Faced with a staggering demand, Berneron stated, "We are currently sold out until 2029," reflecting the watches' popularity and the successful execution of his design.
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