The Å koda logo was registered at the patent office in Pilsen in the Czech Republic, then Czechoslovakia, on 15 December 1923. It's believed that the original winged arrow design was based on a concept created by Tomáš MagliÄ, the company's commercial director at the time. His inspiration was apparently the image of a native American wearing a feather headdress (see the image above left).
Skoda says it can't be entirely sure of the history behind the design, but it thinks the Skoda logo was the result of a competition and that MagliÄ's winning design took inspiration from a relief on the wall of his office, which depicted a Native American man wearing a feather headdress. It's not clear who further developed his concept, but Skoda thinks the Czech sculptors Otakar Å paniel and Otto Gutfreund may have contributed ideas, with the final piece being created by a graphic designer.
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