The BANILACO flagship store, designed by flymingo, captures a unique blend of kitschy femininity and urban ruggedness in Seongsu-dong, Seoul. Its vibrant colors and diverse layout invite visitors to engage with the space, fostering exploration and creative expression. The design encourages movement through various display zones, allowing customers to interact with products freely. This innovative approach positions the store not just as a retail space but as a dynamic hub for stylistic interpretation, reflecting BANILACO's ethos within the contemporary beauty culture.
Situated in the alleyways of Seongsu-dong, the BANILACO flagship combines kitschy femininity with raw urban textures, creating a fresh sensory experience.
The store's layout goes beyond conventional retail, supporting open-ended interaction that encourages customers to experiment and customize their own styles.
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