At the heart of the rebrand is a simple yet effective brandmark that captures the playful essence of Earth Rated. The brand name, expressed in a minimalistic sans-serif font, features a characterful dog silhouette cleverly integrated into the negative space of the "T" and "H" letterforms.
Even the packaging is designed with eco-friendliness in mind, utilizing recycled plastics, post-consumer waste, recycled cardboard, and natural ink.
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