The Saudi Artists Breathing New Life into Jeddah's Oldest Neighborhood
Briefly

The revitalization of Al-Balad, driven by cultural initiatives, merges history with contemporary artistic expression, transforming the UNESCO site into a vibrant community space.
Traditional crafts are being revived in Al-Balad, in part due to programs from the Ministry of Culture, enabling a new generation to appreciate their heritage.
Zawiya 97, founded by Ahmad Angawi, integrates art, design, and education to foster community engagement and preserve Al-Balad’s rich architectural history through modern lenses.
Balad is experiencing a renaissance as historic buildings are converted into boutique hotels, attracting visitors while maintaining a vital connection to its past.
Read at Conde Nast Traveler
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