"What makes Cul De Sac's contribution so compelling is its radical optimism about retail's future. While many of us have grown accustomed to sterile, product-focused shopping environments, architect and creative director Borja Berna offers a completely different vision. "The future of retail will be human," he explains. "We come from a past where the product was the center, but the spaces of the future will put the person at the center. They will be places of community, connection, where things happen beyond the purchase.""
"Imagine packing the future into a suitcase. Not your clothes or toiletries, but ideas about how we'll shop, connect, and experience retail spaces in the years to come. That's exactly what Valencia-based design studio Cul De Sac has done with their latest project, and honestly, it's one of the coolest design concepts I've seen in a while. The piece is part of Gerflor's "Portable Architecture" initiative, a traveling exhibition that challenges three international design studios to literally pack their visions of tomorrow into custom suitcases."
Valencia-based design studio Cul De Sac condensed a future-retail concept into a custom suitcase for Gerflor's 'Portable Architecture' traveling exhibition. The project references Marcel Duchamp's 'Box in a Valise' by miniaturizing a complete vision into a portable object. Architect and creative director Borja Berna centers future retail around human experiences, community, and connection rather than products. The suitcase features a 3D-printed structure resembling a neural network or organic coral, with flowing interconnected forms that evoke energy pathways and human connections. The chosen fabrication method enables organic, otherwise impossible shapes and produces a sculptural, adaptive object.
Read at Yanko Design - Modern Industrial Design News
Unable to calculate read time
Collection
[
|
...
]