"From December 31, 1969, to January 1, 1980, the world experienced what social scientists now refer to as " the 1970s." The hair was feathered, the carpet was shag, and the general mood was said to alternate between "groovy" and "far out." Aesthetically speaking, it was a polarizing decade. Compared to the sleek mid-century modernism of the 1960s and the flashy techno-consumerism of the 1980s, '70s styling can come across as a bit garish by modern standards."
""One thing we've found is that people are really nostalgic for a time they weren't alive for," says Quinn Matthewstearn. Matthewstearn and business partner David Hall developed a number of bars around town, starting with contemporary nightclubs like Jackie's and Two Wrongs. In more recent years, they've pivoted to conspicuously un-contemporary throwbacks, beginning with Sugar Hill, the clubby disco-inspired spot in the former Circa 33 location; QD's, which has more of a '70s sports bar/vintage pizza joint vibe; and most recently Nevermind on SE Division."
Portland has experienced a micro-trend of 1970s-inspired bars that emphasize wood-paneled, retro aesthetics and varied period motifs. Designers and operators are recreating disco-club, sports-bar/pizza-joint, Mad Men–era cocktail lounge, and vintage bowling-alley atmospheres across multiple new venues. Developers Quinn Matthewstearn and David Hall shifted from contemporary nightclubs to deliberately retro throwbacks, opening spots such as Sugar Hill, QD's, and Nevermind. Many patrons feel nostalgic for the imagery and mood of the era, often for a time they did not personally live through. The decade's polarizing, campy styling is being reframed as an appealing source of ambiance and design.
Read at Eater Portland
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