The world was rocked by a series of cataclysmic events, including the sinking of the Titanic in 1912, the First World War of 1914-1918, the Russian Revolution of 1917 and the Influenza Pandemic of 1918-1919.
The company's first logo was created in 1917, and remains a stone-cold design classic to this day. Sharoze Tallat, head of creative and marketing at Ingenuity, calls it: 'A simple and iconic design packed with history and debate.'
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