AI can generate almost anything but cannot decide what should exist, so designers determine what deserves to be made. Taste separates a flood of generic outputs from work that makes people stop, look, and feel something. In the past, creativity depended heavily on technical skill and deep software knowledge to execute visions. AI reduces the need for technical mastery by making execution faster, easier, and more accessible. The core challenge has shifted from being able to build something to asking whether building it is worthwhile. Designers with refined taste will steer AI toward meaningful, emotionally resonant creations.
The rise of AI has sparked endless debates about whether it will replace designers. That question misses the point. This is not the end of design. This is the beginning of an era where designers with great taste will shape what AI creates. AI can generate almost anything, but it cannot decide what should exist. That is the designer's role. Taste is what separates a flood of generic outputs from work that makes people stop, look, and feel something.
AI can generate almost anything, but it cannot decide what should exist. That is the designer's role. In the past, creativity depended heavily on technical skill. You had to know the software inside out to execute your vision. AI has changed that. Now, execution is faster, easier, and more accessible. The challenge has shifted from "Can you build it?" to "Is it worth building?" Taste is the filter that decides what deserves to be made.
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