Inside the red brick building the fair occupies this year, there are walls dividing exhibitors but hardly a white cube is to be found. 'We discourage white walls unless there's a purpose for it,' Gori says.
We like engaging with the city," he says, pointing to an arts district nearby. Most exhibitors have taken the cue. They paint their walls different colours, arrange comfortable seating, and hang out in the aisles to chat and invite people in.
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