"At this year's We Design Beirut 2025, visitors stepped into a world shaped by color, memory, and emotion. Designed by Japanese creative studio , the latest editions of unfolded across two venues - the Villa Audi Mosaic Museum and Immeuble de l'Union - inviting guests to move through the work as though wandering a living landscape. The installation encouraged a personal experience of joy, imagination, and interconnectedness, allowing each visitor to find their own meaning within the color-filled environment."
"While the goal was to spark happiness through color, SPREAD intentionally left the interpretation open. "While each element is carefully composed, the meaning is left entirely to the viewer," the designers explain. "People see and feel differently, shaped by their own experiences and memories... within this shared experience, there is a quiet joy that emerges when we encounter color.""
"To build this experience, SPREAD turned to process as much as palette. Using a special letterpress technique, they printed vivid color gradients and then hand-tore each sheet into organic, irregular forms. These pieces were assembled into two configurations: a floating net installation where the colors appear to drift freely through the air, and a series of framed works where the hues seem to hover within their boundaries. Together, the two presentations create a rhythm of lightness and movement, transforming simple color into an immersive, living experience."
Visitors at We Design Beirut 2025 experienced SPREAD's Much Peace, Love and Joy as immersive, color-led environments that engaged memory and emotion. The work occupied Villa Audi Mosaic Museum and Immeuble de l'Union, guiding guests through a landscape of hues that encouraged joy, imagination, and interconnectedness. SPREAD emphasized process by printing vivid gradients with a special letterpress technique and hand-tearing sheets into organic forms. The components were arranged as a floating net and as framed works, creating movement and lightness. Interpretation remained open, allowing personal memories and feelings to converge into a collective moment of quiet joy.
Read at Design Milk
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