Cheryl Durst and Pascale Sablan emphasize the increasing significance of social impact in design. The 2025 iF DESIGN AWARD jury process includes over 130 experts evaluating more than 11,000 design submissions. They advocate that contemporary design should address urgent societal challenges, ensuring inclusivity and sustainability. The role of design is viewed as one that must go beyond mere beauty and function to improve societal conditions and elevate innovative projects that transform communities.
Design now has the responsibility to be more than just beautiful or functional. It must be relevant to the world and contribute to a better society. As jurors, we have the opportunity to champion projects that amplify voices, foster equity, and genuinely transform communities.
What excites me is the possibility to elevate those projects that would not normally be recognized, and to provide visibility to those doing transformative work. The power of design is in its capacity to not just serve but to heal, to bring people together, and to address complex social challenges.
It's also a chance to reinforce that design should be a necessity, not a luxury.
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