See How a Stager Transformed a Sterile, Empty Bedroom into a "Crisp Fall Oasis"

"For any home that Arnhalt and her team stages, they create an ideal buyer profile based on the house's stats, the neighborhood, and the lifestyle they see working in each house. They ask themselves questions like, "Do they have children? How old are the children? Do any of the residents work from home? Are they eclectic and relaxed or more streamlined and glam?""

"The bedroom is always a critical piece of staging. Buyers want to see a sanctuary they can move right into. In this bedroom, Arnhalt explains, "Our goal for the primary suite was to create a cozy oasis - a place where the owners could escape the hustle and bustle of the home, relax by the view of the backyard, and be reenergized.""

An empty new-build in Wake Forest, North Carolina felt sterile and hard for buyers to imagine living in. Alisa Arnhalt of Linden Creek staged the house using neighborhood demographics to target likely buyers. Her team creates an ideal buyer profile from the house's stats, neighborhood, and envisioned lifestyle, asking questions about children, ages, work-from-home needs, and style preferences. The team observes neighbors and factors in size, floorplan, price point, and architectural style to determine the market. Staging prioritized the primary suite as a cozy oasis with a "crisp fall oasis" palette, warm textiles, neutral colors, leather, brass, a deeply colored patterned rug, and white bedding.

Read at Apartment Therapy