"A designer of objects, props and sets, Saskia has worked with brands like Burberry, Nike, Adidas and more, to build and style showstopping campaigns and shoots that deliberately turn things on their head in their use of scale, materials or context, elevating everyday food items that we might not typically see as a material for creative means. There isn't much that the designer can't magically conjure up: sugar turns into bricks, and wafers become lined winter jackets under the artist's eye."
"The designer gets a lot of satisfaction taking on briefs that present the challenge to craft something tricky, something she's never tried to make before. "I'm forced into a new avenue each time, and I can then later explore these new ideas on my own terms," she says. Saskia often documents the process behind her analogue creations over on her Instagram, like her recent project for the small batch perfume brand Ffern which saw her make a giant paper-maché accordion."
Saskia Martindale centers her set design and art direction practice on food, transforming everyday edibles into props and large-scale objects. She has created work for brands including Burberry, Nike and Adidas, deliberately subverting scale, materials and context to elevate familiar items. Her techniques turn sugar into bricks and wafers into lined winter jackets. She seeks briefs that present technical challenges and novel making processes, often documenting analogue methods on Instagram, from a giant paper-maché accordion to casts for a Burberry winter campaign. Her influences include Jane Asher's costume book and Isamu Noguchi, and she prioritizes humor and playfulness in design.
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