Saatchi Gallery's 'Beyond Fashion': A journey through the blurred lines of art and advertising
Briefly

This exhibition showcases how fashion photography has transformed from simply displaying products to artistic and bewildering interpretations, sometimes detached from the actual products being advertised.
The exhibition blurs the line between commercial product-focused photography and artistic expression, challenging the traditional concept of fashion advertisements as merely selling the product.
Fashion ads in the exhibit can give the impression of walking through a magazine yet to be finalized, focusing more on aesthetic appeal rather than product promotion.
The exhibition highlights the disconnection between the artistic value of fashion photography and the purpose of selling products, often leading to pretentious and detached advertisements.
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