"This is a milestone for us because it's our first foray into fashion," says Hugues Bonnet-Masimbert, Rimowa's CEO, highlighting the importance of the Original Bag in redefining the brand.
The Original Bag is Rimowa's biggest accessory launch to date, redefining the company as a lifestyle brand rather than just a suitcase maker, catering to daily use, not just travel.
With its metallic, geometric shape, the bag promises a more futuristic, functional, and gender-neutral aesthetic compared to traditional leather and canvas luxury bags.
The bag is made from 200 individual pieces crafted in Rimowa's factory in Cologne, ensuring that its functionality matches the brand's renowned suitcase quality.
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