' With any new development, you have to think about how you can create something particularly characteristic. In our case, we thought about what the vehicle should be able to do better than others, what unique selling points it should have, and how best to communicate these. You also have to involve society and prepare people for it. At the time, the smart fortwo was a completely new and unknown concept. It took time and targeted public relations work to highlight the possibility of solving issues like emissions, a lack of parking spaces, and a shortage of traffic space. The compact smart offered a solution that was both rationally and emotionally convincing. It was not only a practical, but also a desirable product, with an iconic design and unique features that other vehicles did not have.'
' The smart Concept #5 showcases a bold vision for the future of electric mobility, building on decades of trendsetting in design and engineering, and expanding into the premium mid-size SUV segment. It marks the brand's legacy while delivering sustainability and innovation.'
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