In Los Angeles, wellness drinks are gendered, with options like Hailey Bieber's Strawberry Skin smoothie and Olivia Rodrigo's Good 4 Ur Guts kombucha smoothie. However, Erewhon also offers a raw, animal-based smoothie by male meatfluencer Paul Saladino, featuring beef organs and unpasteurized milk.
The controversial smoothie includes powdered beef organs like liver, heart, kidney, spleen, and pancreas, mixed with blueberries, banana, honey, and whipped coconut cream with cow colostrum. Its unconventional nature has led to jokes questioning its cruelty, while some are concerned about the health risks of consuming raw milk products, especially during the spread of avian influenza among US dairy cows.
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