peugeot design lab turns the 1960s 504 coupe into a bubblegum pink racer for hill climbing
Briefly

Peugeot Design Lab has transformed the iconic 1960s Peugeot 504 coupe into a vibrant concept racer ideal for the Pikes Peak International Hill Climb. This refreshed model, reminiscent of the hip-hop group 113’s heritage, features bold designs like large geometric fenders and unique hubcaps. In addition to the pink racing model, a classic black variant for drifting showcases colorful accents and pink upholstery, merging nostalgia with contemporary racing aesthetics, while paying homage to French culture.
The refreshed pink Peugeot 504 coupe concept not only serves as a nod to the iconic vehicle from the 1960s but also celebrates the French hip-hop group 113 and modern hill climbing.
Peugeot Design Lab has taken the classic 504 coupe and infused it with vibrant colors and new design elements, making it perfectly suited for competitive racing at Pikes Peak.
Read at designboom | architecture & design magazine
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