PETA has created a robot named Charli XC Cow to raise awareness about the cruelty involved in using cow leather for fashion items. It engages shoppers directly.
Tracy Reiman, PETA's Executive Vice President, encourages consumers to choose vegan materials instead of leather, emphasizing that no animal should suffer for fashion.
Charli XC Cow, equipped with AI, celebrates when spotting vegan leather but expresses disapproval of leather wearers with statements like 'Are you wearing my mother?'
The robot aims to prompt shoppers to reconsider their choices by confronting them with the harsh realities of leather production.
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