'Usually, I focus on designing shapes, addressing technical details, or trying new techniques. But, this time, a vivid image dominated my mind: me, sitting in the sun with a drink in my hand. It was a feeling deeply connected to nostalgic memories,' describes Odo Fioravanti, industrial designer and creator of Philía.
'When I first went to meet Pedrali, I had just left university. I showed up with two friends of mine who pretended to be my assistants, hoping that that would convince the company I was already an established designer. Whether they knew my secret or not, they decided to give me a chance. We began growing together as they started ex...
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