"We don't have any physical Paloma Wool stores anywhere in the world yet," Paloma Wool's founder, Paloma Lanna, told WWD.
"It was natural to feel the need to make that happen, from getting to touch and feel our fabrics and trying on different sizing to experiencing the team in person and the spaces we create," said Paloma Lanna.
"Reinventing the experience has been about playing with different locations and collaborating with different artists," said Paloma Lanna.
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