"OMA completes Harajuku Quest, a commercial complex in the heart of Tokyo set to open on September 11th, 2025, when the first stores welcome visitors, followed by a phased rollout from November onwards (find designboom's previous coverage here). Designed within NTT Urban Development Corporation's wider strategy for Harajuku, the 4,300-square-meter project bridges the two distinct contexts of the grand, tree-lined Omotesando Avenue and the dense, intimate Oku-Harajuku district."
"The redevelopment, which began construction in October 2022, shapes its volume differently in each side. Toward Omotesando, the volume is pinched and pulled within its zoning envelope, resulting in a monolithic, transparent facade that recedes at both ground and roof level. The setback at the street creates a funneling passage into Oku-Harajuku, while the upper recess brings daylight deep into the block. On the opposite side, the mass steps and fans out into terraces facing Harajuku, offering open-air platforms where programs spill outward."
Harajuku Quest is a 4,300-square-meter commercial complex in central Tokyo scheduled to open on September 11, 2025, with a phased rollout of stores from November. The project is part of NTT Urban Development Corporation's wider Harajuku strategy and connects Omotesando Avenue with the Oku-Harajuku district. Construction began in October 2022. The building's volume responds differently to each street: a pinched, transparent monolithic facade recedes at ground and roof levels toward Omotesando, creating a funneling passage and deep daylight penetration, while the Harajuku side steps and fans into terraces with open-air platforms. A second-level public plaza functions as a new civic datum, expanding retail experience.
Read at designboom | architecture & design magazine
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