The Dior exhibition at Seoul's Dongdaemun Design Plaza, designed by OMA under Shohei Shigematsu, uniquely reinterprets traditional exhibition formats. Centered around a central void that echoes the hanok courtyard, it facilitates a narrative-driven experience of fashion. Key features include 'The Garden,' a towering sculpture reminiscent of a moon jar, surrounded by culturally rich elements such as hanji trees and butterflies. Innovative design techniques like jogakbo inspiration inform the exhibition's materials, showcasing a harmonious blend of Dior's craftsmanship with Korean artistic traditions, ultimately providing a reflective ambient atmosphere for visitors.
"At Seoul's Dongdaemun Design Plaza, OMA's exhibition for Dior integrates architectural narrative and cultural context, transforming fashion into a spatial experience that resonates with Korean heritage."
"The exhibition's heart, 'The Garden,' is a twelve-meter tall reinterpretation of a traditional Korean moon jar, reflecting history, light, and the essence of time through immersive design."
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