"Every Friday, the Design Mindset podcast invites listeners into a world where design isn't just about making things look good-it's about grappling with the profound shifts technology brings to our daily lives. Hosted by Radhika Seth, the show peels back the layers of not just how designers work, but how they think, feel, adapt, and influence the world around them."
"For the premiere episode, the spotlight falls on Simon Bradford, VP Head of Digital Design at Electrolux Group. Bradford isn't just a figurehead; he's a veteran who's spent over a decade watching humble kitchen appliances morph into smart, almost sentient devices. More than that, he's a believer in the power of empathy to guide innovation, even as AI upends the old rules."
"It's easy to get swept up in the tide of AI hype, especially when tools promise to automate away the grunt work and leave us free to "be creative." But the risk, as surfaced in this episode, is subtle and dangerous: designing for efficiency alone can strip products of their soul. The conversation opens with a warning that feels especially timely: efficiency isn't the same as meaning."
Design intersects with technology through shifts that reshape daily life and routines. Design practice must address not only aesthetics but how people think, feel, adapt, and influence surroundings. Kitchen appliances have evolved into smart, almost sentient devices over the past decade, illustrating the blending of physical products and software-driven behavior. Empathy remains central to guiding innovation as AI accelerates creative possibilities. Prioritizing efficiency alone risks stripping products of meaning and soul. Designers need to balance automation with attention to users' emotional needs, ethical implications, and the reasons behind human behavior when algorithms take on decision roles.
Read at Yanko Design - Modern Industrial Design News
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