"I wanted to work with fashion in a way that was a bit slower, a bit more considered, and a bit more caring," says Choong of his career pivot, "as much as I loved creating an editorial, if someone spends ten minutes at an exhibition, that's more of a success than someone looking at something for two seconds."
"I try to look at exhibition-making (and by extension Nice Outfit) as a city, in the sense that it is a chaotic, opportunistic, and diverse space, where all sorts of things come up against one another that don't necessarily make 'sense'," he explains of his work.
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