The MSGM Men's FW25 collection, titled 'Follow the Rabbit,' explores the transformation from childhood to adulthood through the symbolic rabbit motif. Balancing whimsical innocence with darker realities, it weaves together fragmented storytelling focused on themes of destruction and societal disintegration. Heavily inspired by films like Donnie Darko and the literary Alice in Wonderland, the collection evokes early 2000s youth experiences of rebellion. Photographed by Bruce LaBruce, the collection also embraces punk and queer themes, merging bold sartorial choices with psychedelic elements, inviting viewers into a complex world filled with both allure and chaos.
The iconic rabbit serves as a whimsical yet enigmatic motif in MSGM's FW25 collection, embodying transformation from playful childhood whimsy to complex adulthood realities.
MSGM masterfully captures the tension between rebellion and societal disintegration, exploring an interplay of worlds that challenges and reshapes our perceptions of reality.
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