Most design "awards" are not what they seem to be
Briefly

Expectation: a scouter is looking for the best design out there. Reality: juries review designers who apply and pay $60-2250.
Although young designers and clients may have a wrong perception of what these awards are.
Today an 'award-winning' designer or agency for me= someone who is putting effort into marketing (nothing wrong about it)≠ someone who is great at design.
Read at Medium
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