"In committee-meeting notes dated November 20, 1940, it was reported that the Museum of Modern Art was planning to produce holiday cards featuring artworks including Henri Rousseau's The Sleeping Gypsy; Harlequin and Mother and Child by Picasso; and Agrarian Leader Zapata by Diego Rivera," shares Chay Costello, the museum's associate director of merchandising and product development. This highlights the long-standing tradition of blending art and holiday cheer.
Over 80 years later, MoMA Design Store's holiday cards are still introduced each year-the designs for which are sourced through an open call. "Artists, illustrators, and paper engineers from across the globe send in submissions, and the Holiday Card Selection Committee reviews them all, works with card artists on alterations and revisions, and selects the final card line," showing the museum's commitment to artistic collaboration.
Some of the earliest and most popular cards were designed by art-world luminaries whose original works from the same periods have gone on to achieve as high as nine figures at auction: In 1947, Alexander Calder created a playful illustration that remains influential. This underscores how the MoMA holiday cards not only represent holiday cheer but also significant artistic heritage.
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