MATTER is a flatwoven carpet collection shaped by digital randomness, advanced technology, and sustainable materials. Generative algorithms produce non-repeating woven compositions that feel ordered yet unpredictable, evoking natural systems. Designers treated each carpet as a woven landscape, manipulating individual threads through a process that moves from code to pixel to thread to carpet so micro-scale decisions influence spatial character. Carpets read as uniform from afar but reveal constant, subtle variation during movement. Production uses Ege's advanced flatweave loom and carefully selected recycled yarns to minimize waste and ensure durability. Two palettes of 18 base colors offer muted beiges/greys or saturated blues/greens.
At the core of MATTER is a fresh approach to pattern-making. Inspired by the functional beauty of natural systems, Snøhetta developed a generative design process where randomness is not just accepted but embraced as the driving logic. Patterns are created using code, allowing algorithms to generate woven compositions that are always shifting and never exactly repeat. The result is a surface that feels alive-ordered yet unpredictable, much like the landscapes found in nature.
As Francesca Giulia Poli, Snøhetta's Product Designer and project lead, describes, MATTER is about exploring scale, craftsmanship, and technology. The design team considered each carpet as a woven landscape, built from threads that can be individually manipulated. From code to pixel, pixel to thread, and thread to carpet, every step was an exploration of how micro-scale decisions could shape the overall feel of a space. The finished carpets feel uniform from a distance but reveal constant, subtle changes as you move through the room.
Crafted with Ege's most advanced flatweave loom, MATTER is digitally generated and woven to last. Each carpet is made from carefully selected recycled yarns, chosen for both their environmental impact and aesthetic quality. Sustainability is woven into every aspect of the process, from minimizing waste during production to ensuring the carpets remain durable and beautiful in high-use spaces. The collection features two color palettes, each with 18 base colors. One palette uses muted beige and grey tones, while the other offers saturated blues and greens.
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