"Twelve years after the boutique's first transformation in , the Louis Vuitton presents a new that elevates its identity through the expressive possibilities of precast . The design by MATERIA + Gustavo Carmona reinterprets the brand's iconic flower motif as a sculpted relief that shifts constantly with the play of light and shadow, turning the exterior into a dynamic, sensorial surface."
"The composition for Louis Vuitton Cancún boutique by studio MATERIA + Gustavo Carmona creates a strong collective identity while transcending the individuality of each component. The facade recalls the memory of the earlier wooden intervention while advancing into a new material language. More than a storefront, it is an architectural experience that demonstrates how concrete can embody both emotion and detail."
MATERIA and Gustavo Carmona reshaped the Louis Vuitton Cancún boutique with a precast concrete facade that translates the brand's flower motif into sculpted relief. A single modular unit serves as both structural element and light vessel; repeated modules form a continuous, textured skin. The reliefs change with daylight, producing shifting patterns of shadow and depth. The composition evokes the previous wooden intervention while establishing a new material language. The facade prioritizes sensory engagement through texture, rhythm, and atmosphere, functioning as a branding element and as an active presence within Cancún's urban fabric.
Read at designboom | architecture & design magazine
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