"I'm so excited we're bringing these three popular, chic colors to Beats' most iconic and advanced headphones," Kim Kardashian said, highlighting the stylish aspect of the new product.
"Beats Studio have always been a fashion statement, so I can't wait to see how everyone styles them," Kim expressed, underlining the blend of fashion and technology.
The headphones feature impressive technology like Active Noise Cancellation, Transparency modes, and feature up to 40 hours of battery life on a single charge.
Even the advertising campaign reflected a playful competition, with Kim starring alongside Jimmy Fallon, showcasing the fun approach towards the launch.
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